Historical archive: This material relates to the July 2010 festival. Ticket prices, contacts and travel information should not be treated as current.
Festival Overview
| History | 18th staging in 2010; founded in 1993 by Summerfest Productions. |
|---|---|
| Dates | July 18 and July 22–24, 2010. |
| Showtime | 8:30 p.m. |
| Locations | Cornwall Beach and Catherine Hall, Montego Bay, Jamaica. |
| Attendance | Approximately 30,000–40,000 people across the festival. |
Featured Performers
Chris Brown, Shaggy, Beenie Man, Tarrus Riley, Queen Ifrica, Tony Rebel, Jah Cure, Etana, Bounty Killer, Mavado, Elephant Man, I-Octane, Voicemail, D’Angel, Stacious, Demarco, Chino, Konshens, Tifa, Ce’Cile and Ding Dong.
Historical Ticket Prices
| Event | Date | JA$ Presold | US$ Presold | JA$ Gate | US$ Gate |
|---|---|---|---|---|---|
| Beach Party | July 18 | $1,500 | $17 | Same | Same |
| Dancehall Night | July 22 | $2,800 | $32 | $3,000 | $35 |
| International Night 1 | July 23 | $4,700 | $53 | $5,000 | $55 |
| International Night 2 | July 24 | $4,700 | $53 | $5,000 | $55 |
Audience Profile from the 2010 Brief
- Approximately 75% female.
- Largest age group: 25–34.
- Approximately 85% Jamaican and 15% international visitors.
- International visitors principally from the United States, United Kingdom and Caribbean.
Festival Team
- Johnny Gourzong — Executive Director
- Robert Russell — Chairman
- Sydney Reid — Director of Sites & Services
- Tina Mae Davis — Administration and Festival Manager
- Marcia McDonnough — Marketing and Sponsorship Manager